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Do You Want More Traffic To Your Website?  Try These Search Engine Optimization Suggestions For Small Business Website Design

The most important thing about running a small business website is making sure that it employs good search engine optimization techniques. Search engine optimization makes sure that search engines, like Google put your website higher on the list of results, when customers search for things related to your business. Read on to find out more!

No website or company should ever be too big to talk to their readers, so make sure you're engaging in conversations through social media with your friends or followers. This will endear them to you and your site, leading them to respect your opinion and buy whatever it is you're selling them.

The first step to search engine optimization success is to do demographic research on your target audience. What are they looking for? Who are they? Where are they visiting right now? Do they use social media? Will they buy your product? Then you can create a keyword list which will be effective.

Google and other search engines will penalize websites which cram their content full of keywords with lower page rank, so doing that won't actually help your SERP and will instead ruin it. Try to make your content easy to read and you'll find that your keywords end up fitting in seamlessly.

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If you're working on selecting a keyword phrase you'll need to use Google's Adwords tool to see how well it does in terms of search density. You want to choose a phrase that is searched often, but isn't at the top of the list so you can avoid being in hot competition with other sites.

Don't forget to use your keyword phrase in descriptions or captions underneath the graphics you use on your page. Ensure that the graphic you use really relates to the caption, though, and that the keywords are written differently than you've used them in your title, first paragraph, and other headings.

Tag clouds are a great way to mark your posts in an informal format which still allows search engines to crawl your entire site. Make sure that each tag is a keyword which you'd like to rank on in the search engine results pages so that Google will know how to categorize you.

Make sure your articles cross-link internally with anchor text full of keywords so that search engines can index your site and know what each page was about. This is key to not only helping your search engine page rank, but also to helping your readers find other articles they'll be interested in.

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As you design your website and add the latest technology you need to make sure it will be accessible to all browsers and on all platforms. Keep in mind cell phones, tablets, and different screen resolutions as you test and fine-tune your code. The larger the number of people who can access and appreciate your site, the greater your audience will be.

There's a lot to search engine optimization, but as was stated earlier in the article, it's absolutely essential to make sure your website gets the business it deserves. Make sure to apply these techniques to any small business web design as soon as possible, so that you can start getting more customers and more profits.